Transformers: Battle in Brooklyn

THE EXPERIENCE
Consumers, media, and industry veterans gathered to celebrate the launch of Transformers: Rise of the Beasts at free fan event in Brooklyn. A custom wallscape designed by Japanese street artist Dragon76 immersed attendees in the film’s plot.

Fans took photos and videos in front of the Graffiti-Style mural – showcasing the Transformers brand in a vital, passionate ‘90s art style. Programming included complimentary NYC treats from food truck partnerships with Takumi Tacos and Glazed & Confused.

THE RESULT
Attendees were given the opportunity to explore the new collection of Amazon exclusive products inspired by the event’s mural, including tanks, shirt, and hoodies from Amazon’s print-on-demand service that allows customers to shop millions of products from popular brands and independent designers.

Live music and prize wheel gaming added to the energy.