Adidas + Pharrell’s No Quiet Please

THE EXPERIENCE
We designed and executed the experiential pieces of the overarching Quiet Please campaign which gave New Yorkers a platform for voices to heard. By strategically positioning 10 branded custom-built umpire chairs throughout the five boroughs, we encouraged people to express themselves using the sport’s iconic symbol.

Leveraging that athletics can serve as a mechanism for positivity and change in the youth, we also partnered with NYC Parks Department to restore a Harlem tennis court and host a community tennis event with students from Court16 and HORIZONS.

THE RESULT
This 1-day takeover event featured onsite youth clinics, music from DJ Stretch Armstrong, athlete meet ‘n’ greets, gear giveaways, and a special guest appearance by Pharrell Williams.