Label Motel

Objective: Produce an exclusive party during Coachella Festival for Mountain Dew’s new product line, the Label Series

  • Took over an existing motel, Musicland Hotel, in Palm Springs, dubbing it The Label Motel for the weekend
  • Renovated 3 rooms, creating unique engagements in each: one focusing on live art with famous street-artist Bradley Theodore, one featuring a virtual reality skydiving experience, and one consumer lounge area highlighting art by the Dew Skate Team and “can” installations
  • Hosted media & influencers onsite and provided them with upgraded rooms
  • Offered custom menu options with craft cocktails & snacks featuring the Label Series product
  • Showcased live musical performances by well known rapper G-Eazy, DJ Virgil Abloh, DJ Amen, DJ Osh Kosh, DJ Siobhan, & our house DJ, Tom Macari
DEWggro Crag Powered by The Splat Northwell Health Leadership Rally

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