DEWggro Crag Powered by The Splat
Objective: Produce the DEWggro Crag Powered by The Splat event to raise awareness for Mountain Dew’s DEWcision Campaign.
- In partnership with Viacom Special Events & Blue Revolver, created a 1-day event on a vacant lot in NYC’s Soho neighborhood whereby the public was invited to vote for their favorite Dew flavor, Baja Blast or Pitch Black
- Transformed the lot into a festival format with onsite sampling, Twitter vending machines, photo ops, bleachers & giveaways
- Selected guests to climb the 2-sided iconic Aggro Crag, modeled after Nickelodeon’s hit 90s show, GUTS
- Managed all logistics including design and décor, AV, staffing, and catering
- Coordinated all onsite entertainment including live DJS, dueling performers, radio personalities and talent from Viacom’s various networks
Mountain Dew’s Label Motel