Case Study Spotlight: Rachael Ray Nutrish Media Event

We helped raise awareness for the launch of Rachael Ray’s premium dog food, Dish. Created a pop-up media event for bloggers, influencers, and their canine companions Hosted the activation at a popular New York venue, Shipping & Receiving, and served as the venue liaison for all production logistics Handled onsite programming and entertainment including a photo experience, caricature artists, and a live acoustic guitarist Distributed gift bags at the end of the night filled with branded premiums consisting of dog bowls, doggy bag dispensers, bandanas, coupons and more The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

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Case Study Spotlight: Rachael Ray Nutrish Media Event

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