Case Study Spotlight: Nickelodeon Degrassi Road Show

We created excitement for the new season of Nickelodeon’s Degrassi. Developed a road show which gave thousands of fans the opportunity to watch the season premiere before anyone else – plus attend a Q&A with cast members (OMG!) Offered onsite activities including games, photo opps, make-your-own t-shirt stations as well as mocktails and candy galore Treated VIP winners to an exclusive meet & greet with the cast members Developed and launched a Facebook “Demand It” component where fans were able to cast their vote for where the tour would travel for its last stop Increased brand’s Facebook fan base to over 3MM in two weeks time The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

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Case Study Spotlight: Nickelodeon Degrassi Road Show

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