Case Study Spotlight: IFC’s Comedy Road Tour at the Brooklyn Comedy Festival

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We created an onsite gaming area at the Brooklyn Comedy Festival completely branded for IFC’s Comedy Road Tour and their sponsor, Hershey’s Ice Breakers.

  • Designed and produced 3 custom branded games (Plinko, Jenga & Connect Four) to provide IFC’s client, Hershey, with added value at the Brooklyn Comedy Festival
  • Invited guests to play and engage with the games at the Festival’s pre-show Happy Hour event along with a branded photo booth onsite
  • Managed all logistics as they related to design and production of the games, AV during Happy Hour, catering, and staffing
  • Distributed prizes and samples to guests throughout the evening and even held a raffle whereby guests won free tickets to another comedy show during the Festival
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

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