Case Study Spotlight: Teenage Mutant Ninja Turtles at NY Comic Con

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The entire hallway at the Javitz Center was transformed to resemble the TMNT iconic lair while serving as a main thoroughfare to activities at New York Comic Con.
The entire hallway at the Javitz Center was transformed to resemble the TMNT iconic lair while serving as a main thoroughfare to activities at New York Comic Con. Glow in the dark sludge was only one of the iconic elements in Nickelodeon's Teenage Mutant Ninja Turtle hallway takeover at Comic Con. Branded manhole covers greeted guests as they stepped into the immersive experience of Nickelodeon's Teenage Mutant Ninja Turtle hallway. Lighting effects on the floor of the TMNT hallway resemble sewer grates, further enhancing the effect of being inside the Turtles' lair. Fans pose inside the TMNT lair at New York Comic Con. Guests in the TMNT hallway enjoy exclusive content from the Nickelodeon show by peering into sewer tubes.

We created a unique presence for Nickelodeon’s new Ninja Turtle series at the 2012 New York Comic Con.

  • Took over a hallway within Javitz Center which was currently under construction yet served as a main thoroughfare to the convention activities
  • Utilized our in-house design team to completely transform the venue to resemble the Turtles iconic lair
  • Sampled show content via sewer tubes which, by peering in, consumers were privy to exclusive show content
  • Featured everything from glow in the dark ‘sludge’ and a cast meet-and-greet on the last day
  • Hosted thousands of guests over the course of the 3-day convention, kicking off the series in radical fashion
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: History Channel Mountain Men

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History Channel's Mountain Men City Trek was hard to miss, stretching across the North Plaza at Union Square in New York City.
History Channel's Mountain Men City Trek was hard to miss, stretching across the North Plaza at Union Square in New York City. Partnership marketing was a key strategy for the Mountain Men City Trek, with even sponsors like KIND snacks on site. The photo-op wall was a popular spot to pose at History Channel's Mountain Men City Trek. A participant climbs the rock wall at History Channel's Mountain Men City Trek in New York City's Union Square. The schedule was jam packed with demos and live performances at History Channel's Mountain Men City Trek.

We promoted the Season 2 Premiere of HISTORY’s Mountain Men by producing an all day “City Trek” in NYC’s Union Square.

  • Produced a custom-built, all-terrain environment, giving consumers the chance to experience the lives of the Mountain Men.
  • Managed entire production, including design and decor, permitting, fabrication, pre-promotion, stage management, programming and staffing
  • Acquired event sponsors including The North Face, Orvis, KIND Snacks, Head & Shoulders and other local brands
  • Secured coverage in BizBash, Event Marketer, and Medialife, and engaged over (5,000) consumers onsite
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

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