Case Study Spotlight: USA Network Summer Camp

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Guests continue to wait for gourmet s'mores from the Summer Camp S'mores Truck along Hollywood's Walk of Fame.
Guests continue to wait for gourmet s'mores from the Summer Camp S'mores Truck along Hollywood's Walk of Fame. The Summer Camp food truck offered a diverse menu of gourmet s'mores. Brand Ambassadors chat with guests as they wait in line for gourmet s'mores. The delicious s'mores evoked memories of summer camp, with each served hot and made to order. The custom Summer Camp food truck serves guests gourmet s'mores along Hollywood's Walk of Fame. Guests line up to order their own gourmet s'more from the Summer Camp S'mores Truck, promoting the USA network's reality competition series.

We celebrated the launch of Summer Camp, USA network’s first reality competition series, with gourmet s’mores.

  • Produced a custom food truck program in NYC, LA, and Chicago, activating simultaneously for (2) days in each market
  • Evoked childhood memories of summer camp by serving gourmet s’mores in (3) different flavors, each served piping hot and made to order
  • Encouraged guests to Tweet their favorite camp moments to #SummerCampMemories and staff (dubbed “counselors”) captured photos and videos onsite to include on all brand
  • Paired s ‘mores with a branded wet nap and postcard to remind consumers to tune-in for the premiere
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