Case Study Spotlight: Nickelodeon Degrassi Road Show

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The crowd was packed to participate in a Q&A session with the stars of Nickelodeon's hit show, Degrassi.
The crowd was packed to participate in a Q&A session with the stars of Nickelodeon's hit show, Degrassi. Mega fans of Nickelodeon's Degrassi shouting in excitement for the exclusive season premiere showing. The stars of Nickelodeon's Degrassi wave to the crowd during a stop on the road show. Fans of Nickelodeon's Degrassi pose with the t-shirts they made on site during the road show. The stars of Nickelodeon's Degrassi participate in a Q&A with excited fans.

We created excitement for the new season of Nickelodeon’s Degrassi.

  • Developed a road show which gave thousands of fans the opportunity to watch the season premiere before anyone else – plus attend a Q&A with cast members (OMG!)
  • Offered onsite activities including games, photo opps, make-your-own t-shirt stations as well as mocktails and candy galore
  • Treated VIP winners to an exclusive meet & greet with the cast members
  • Developed and launched a Facebook “Demand It” component where fans were able to cast their vote for where the tour would travel for its last stop
  • Increased brand’s Facebook fan base to over 3MM in two weeks time
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