PERRIER® Flavor Studio

THE EXPERIENCE
We inspired the senses with a 5-day interactive pop-up nestled within a storefront on Greene Street in New York City’s SoHo neighborhood. The space embodied a whimsical, vibrant energy with in-house design inspired by AKACorleone.

Onsite engagements included a mixology “bubbles” bar, a digital coloring book station, social vending machines and giveaways provided by local partners like Dana’s Bakery, Vanity Projects, and Big Gay Ice Cream. The standout hit of the store was the larger-than-life bubble bit – a fruit garnished ball pit that drove thousands of social media shares daily.

THE RESULT
The experience opened first with a sneak peek for VIP and media and then welcomed thousands of consumers over the remainder of the workweek.