this is
MAG.
MAG (formerly the Michael Alan group) is an award-winning full-service experiential marketing agency headquartered in New York City and powered by BDS Connected Solutions.
Founded in 2001, we’ve been engaging people with brands for more than twenty years.
this is
MAG.
MAG (formerly the Michael Alan group) is an award-winning full-service experiential marketing agency headquartered in New York City and powered by BDS Connected Solutions.
Founded in 2001, we’ve been engaging people with brands for more than twenty years.
Jonathan Margolis
President, Experiential
Jack Murphy
EVP, Strategic Partnerships
Elizabeth Jones
SVP, Experiential
David O'Neill
Art Director
Michael DeRienzo
Sr. Director
Gwen Hafner
Sr. Account Manager
Heather Manson
Sr. Account Manager
Lindsey Van Nuil
Sr. Account Manager
Andrea Baumgarten
Sr. Account Executive
Jeffrey DiNunzio
Sr. Account Executive
Rossini Yen
Sr. Account Executive
Helena Ordin
Account Executive
A brief history of mag A brief history of mag
Our birthday
2001
The Michael Alan group is founded by two individuals using their respective middle names
Marketing for dummies
2008
the Michael Alan group’s President and Sr Account Executive co-write Guerrilla Marketing For Dummies
Our growth spurt
2011
the Michael Alan group increases in size to secure a full floor in midtown Manhattan
Our rising star
2015
Our SVP, Elizabeth Jones, received the Rising Star Award from Cynopsis Media
Top agencies
2017
the Michael Alan group is voted one of the Top 100 Event Agencies in the country for the 12th year in a row
Our growth
2018
the Michael Alan group is sold to BDSmktg, a leading retail marketing and sales agency
The future
2023
As the landscape changes so does MAG – further strengthening our virtual, live, and hybrid event models